Lazar leads global network operations and testing, working across all of our partner lines and Synthesis’ discipline leadership, overlooking flawless world-class delivery and constantly improving our operational model.

Lazar has been with Synthesis from the very beginning and was instrumental to the growth of the agency. With a Bachelor in Economics (Trading and Process Management) combined with an extensive experience in HR, general management, sales and client relationships, Lazar’s experience speaks for itself having lead complex projects and initiatives for popular brands for the last 10 years across various verticals. He enjoys working everyday with passionate, smart and ambitious people consistently challenging him to learn and grow as a team player and a leader.

Lazar loves bringing friends and colleagues together by constantly organizing fun events. He enjoys spending time with family but always finds time for his true loves, cars and travel.